The Cycle of the EFBA SEO Campaign
SEO for EFBA – Education Française Bay Area Website
Research of EFBA Organization
- As an SEO, I tried to understand for this assignment:
- What is EFBA’s mission? I learned about the mission and business in general on EFBA’s website.
- Who are EFBA customers? The primary target audience is children ages 5 to 18.
- What are their EFBA goals? I read the company’s vision, the French programs offered throughout the year, and the FQAs questions.
- Here are 5 questions that I’d like to know more about before the following SEO assignment. Good tools to help answer the following questions would be Seed Keywords and Google Analytics.
- What types of products or services is the audience searching for?
- Who is searching for EFBA products or services?
- Demographics, purchasing power, and location.
- Social media platforms that they use.
- When is the audience searching for EFBA products?
- What is the search trend?
- Is it seasonal?
- Why is the audience searching for these products or services?
- What problems can EFBA solve for that audience?
- How is the audience searching?
- Words users use.
- What are the problems they face after using EFBA products or services?
- What questions does the audience ask?
Once I have answers to most of the questions above, it will be easier to plan a strategy to create epic content for the EFBA audience. Epic content that satisfies all the needs and wants of EFBA audience as well as builds a loyal customer base.
Keyword Research
How and what tools did you perform keyword research with?
To start the keyword research, I asked myself:
Step 1. Define Search Intent
What is the audience Search Intent?
Step 2. Select Keyword Modifiers
| Informational | Navigational | Commercial | Transactional |
| how | brand names | best | buy |
| what | name os a product | top | coupon |
| who | name of a service | pricing | order |
| where | review | [city] type of store (local) | |
| why | Attribute of a product (size, color) | purchase | |
| guide | comparison | cheap | |
| tutorial | price | ||
| resource | pricing | ||
| help | |||
| ideas | |||
| tips | |||
| learn | |||
| example | |||
Step 3. Search for keywords using SEO Digital Tools
What keywords is the target audience searching for?
- KEYWORD RESEARCH
Keywords that meet the following criteria:
| Keyword Analysis | Tools |
| Keyword difficulty or keyword competition: It’s how competitive or easy it is for a keyword to rank on Google’s organic search results. | MozBar: Look for websites on page 1 that have either PA/DA ≤ 25 or 30. Ahrefs: Keyword Difficulty Checker or Keyword Explorer. SEMrush |
| Search Demand: keywords with significant monthly search volume, at least 100 to 300 monthly search volume. | Google Keyword Planner Keyword Suffer Ahrefs SEMrush |
| Relevant keywords are defined based on how relevant or valuable they are to users’ searches. | Answer the Public/Google Trends Yoast SEO is one of the WordPress plugins that helps optimize the content and keywords of a site based on relevancy: · URL. · H1 tag. · Meta description. · Title tag. · Body content. · Bold or italicized. Alt tags or image filenames. |
- I chose a keyword that defines EFBA’s brand, but EFBA does not currently rank in the top 100 for that keyword. That keyword is “French for Children.” In the following pictures, I show the keyword research process of the selected keyword.
Keyword difficulty or keyword competition
– MozBar Tool
On the first page, I found a page that has a PA/DA ≤ 25 or 30.
PA: Page Authority DA: Domain Authority
– Ahrefs Tool
Search Volume
– Google Keyword Planner Tools
Fluent in 3 months is the competitor’s website for the keyword “French for kids“
https://www.fluentin3months.com/french-for-kids/
– Keyword Surfer Tool
Number of times “French for Children” is searched on Google.
Relevant keywords
– Answer the Public Tool
Offer a variety of keywords
Rank Keywords
- Rank by monthly search volume – Data exported from Google Keyword Planner to Excel.
I analyzed all the website pages that rank on the first page of Google for the keyword “French for Children” in Google Keyword Planner. First, I copied the website links of the top-ranked pages into Google Keyword Planner then, I sorted the keywords by groups, and finally, I cleaned up the keyword research results by using negative keywords. Once the data was cleaned up, I exported it to Excel for data analysis. In Excel, I filtered the data out by average search volume. The top keywords of the list were the ones I used to create blog content ideas.
Organization and selection of keywords in Excel.
The keyword rank of “French for Children,” according to Ahrefs.
Content Generation Ideas
To develop content ideas, I took the top keywords shown by the free Ahrefs Keyword Generator, Google Keyword Planner, and Answer the Public SEO tools to spot question-related keywords associated with EFBA’s mission and audience interests. The title selected for the blog was:
- French for kids: How to Learn the French Language with Story Books.
On-Page SEO Optimization of the EFBA Website
On-page SEO refers to any change made on a website to improve its visibility. Some examples of On-Page SEO optimizations are:
- Optimization of the URL: How?
- Include 1 of the primary keywords in the URL.
- Do not stuff keywords in the URL.
- Avoid repeating words.
Example:
- Optimization of the SEO Title Tag: How?
- Utilize the WordPress plugins like Yoast SEO.
- Have a title under 60 characters in length to avoid cutoffs by Google.
- Place the main keyword (French for Children) towards the front of the title tag. This strategy typically carries more weight, and it’s a more significant ranking signal.
- Add the high-ranking keywords to the Title Tag.
- Add a unique Meta Description.
- Optimization of the SEO Page Title: How?
- Do not make the SEO title tag and SEO page title the same.
- Scramble up the words or include some other valuable keywords in it.
- Formulate the headlines like this: Number or Trigger Word + Adjective + Keyword + Promise. Example: How you can effortlessly sell your home in less than a month.
- Optimization of the Image Alt Text: How?
- Describe what on-page images are about to help visually impaired people engage and understand a website, or in case the page does not load.
- Size of Graphics: Optimized images for the web can save time and bandwidth as well as increase search engine ranking.
- Optimization of Headings: How?
- H1 tag: Page Title – Main topic of each page
- H2 tags: Subtitles
- H3 tag: Subcategories of H2
- P: Paragraphs.
Optimization of the SEO Title Tag and SEO Page Title
Optimization of Headings
Content Length
To average how many keywords my blog should have, I searched for the top 3 ranking websites on Google for the keyword “French for Kids” and averaged the text across the 3 pages using Word Count.
Internal Linking
CSS – Color Change of Internal Links
Off-Page SEO Optimization of the EFBA Website
Off-page SEO refers to great external link building. So how to determine:
- what makes a good backlink?
- Check websites with Domain Authority (DA) above 30.
- Check how many keywords the website appears for, preferably above 100 keywords.
- Check that the website has decent organic traffic, at least 200 monthly organic visitors.
- Check that the website has at least 50 referring domains (the number of unique websites linking back).
- Check that the page isn’t linking out tons of other different websites.
To go through this backlink selection process, I like to use an Excel Sheet like this:
FREE Tools for Backlinks Selection
Ahrefs: https://ahrefs.com/backlink-checker
NeilPatel: https://neilpatel.com/backlinks/
Monitorbacklinks: https://monitorbacklinks.com/seo-tools/backlink-checker
- Link Building Strategy – Broken Links
- Install ‘Check My Links’ Chrome extension
Note: Several link-building strategies help rank a website high on Google. I could help with this aspect if needed.
Speeding Up a WordPress Website
Websites should load within 3 seconds.
What FREE tools to use? Gtmetrix.com
Note: There is a procedure to speed up WordPress Websites if websites take more than 3 seconds to load. I could help with this if needed.
Measure Progress
- Keep track of all backlinks: This is important as it will be necessary to build more backlinks. To track backlinks is essential to:
- Track their efficiency.
- Identify toxic backlinks each month.
- Track website rankings.
What FREE tools to use for the backlinks selection?
Ahrefs: https://ahrefs.com/backlink-checker
NeilPatel: https://neilpatel.com/backlinks/
Monitorbacklinks: https://monitorbacklinks.com/seo-tools/backlink-checker
- To find out, how many people are visiting a website?
I use Google Analytics. I go into ‘Acquisition Reports’ and then the ‘Overview’ tab to predetermine the date range. Once the date range is set up, I check:
- To find out, the number of visitors that a website gets in a period.
To see a more detailed insight into the actual traffic numbers, I go to ‘All Traffic,’ then to Channels. Under channels, it is possible to see:
- The website traffic on a day-by-day basis.
- What days the traffic drops and goes up.
- To find out, what country is traffic coming from? -How to check this?
I Go over to ‘Audience’ on Google Analytics, then “Geo,” and finally ‘Location.’ There, I can find:
- Where the audience comes from.
- The bounce rate of the website.
- The number of pages users view per session on average.
- The revenue generated per country.
- Overall, the Audience tab provides an understanding of the most valuable audience.
To get more detail on a specific country, I click into any nation, select a state or city, and pull out important insights like how much revenue each region generates. Then, with all that data, I can better decide what towns or states to target.
- What pages on a website are the ones that are generating the bulk of traffic? What tool? Google Analytics
To find out what pages are the most popular pages on a website, I go to the ‘Behavior’ tab, which is all about how people behave once they’re on a website. Then, I go to ‘site content,’ – ‘All Pages,’ and select – a specified date range. By default, Google Analytics sorts the website pages by the number of page views.
In addition, under Behavior, the bounce rate of all pages is also visible. The bounce rate percentage shows what pages need improvement. Ideally, the most popular pages listed at the top should not have the highest bounce rates. To establish why some pages are the most popular ones is necessary to look at the Source and medium to determine the traffic source users come from.
To find the sources, I go under ‘Secondary Dimension,’ then ‘acquisition,’ and of course, source/medium. Here, Google adds another column to the data, and it lets me know precisely where a source of traffic comes from.
A source can be:
- Direct Source: a user goes over a browser and directly types our URL or clicks on a saved bookmark.
- CPC source: the user comes from a paid ad.
- Referral: the user comes from another website.
- How to Set Up Goals in Google Analytics to Measure your Business Sucess?
- Set up goals in Google Analytics. A goal is any specific action that users take on your website/app that is valuable to know about.
- How to use the tool to set up goals? I go to ‘admin’ in the bottom left-hand corner and then to goals on the right-hand side. Under ‘all website data,’ I click on ‘new goal.’ Then, Google presents 3 options to set up a goal to measure business success. The goal setup: I select a goal from a template that Google has pre-configured, give it a name, and continue filling out gaps depending on the chosen plan.